Finally! Users can now search Instagram for hashtags, content and accounts via instagram.com. Until now, this feature has only been available within the app.
I’m excited about this as I couldn’t quite see the point in the web version of Instagram without this functionality. From a content marketing point of view, this is a good thing too!
With the exception of this new feature which sits at the top centre of the page, the web interface hasn’t changed much, which is a good thing. The feed sits at the centre of the page within it’s nice clean, clutter free design.
For you die-hard Instagram app users, you will have noticed some changes to the in-app search too. ‘Places’ now plays a stronger role with a new ‘places’ tab sitting within the search results page. Click on this to see a pinned map location and feed of top posts for said location.
To add to this, the Explore functionality is being updated. Currently only live in the US, the new ‘Explore’ now reveals trends as they emerge in real-time.
It’s good to see that Instagram are making improvements to deliver richer content to their 300m monthly active uses. In their words ‘Through trending Tags and trending Places, rich visual content captures everyone’s unique take — not just what the community is talking about, but also what they’re doing and seeing.’
The new Explore feature also supports curated collections. Instagram are famed for their curation engaging posts such as the WHP (weekend hashtag project), for which users are invited to submit pics relating to a specific subject. Instagram will now display regularly updated curations featuring interesting accounts and places. We’ll have to wait a while to see this in the UK but I don’t think it will be too long. Stay tuned...
By Rhea Jeffery Digital Marketeer at Creature Digital